Dr. Thomas Reimer

Wissenschaftlicher Mitarbeiter

Raum: 310
Telefon: 0381 498-4382 
Telefax: 0381 498-118 4378
eMail: thomas.reimer [at] uni-rostock [dot] de 
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Thomas Reimer is a postdoctoral researcher at the Institute for Marketing and Service Research. He obtained his Ph.D. in Business Administration at the University of Rostock.



12/2016 – Today:

Postdoctoral Researcher in Business Administration, University of Rostock, GER


12/2013 – 12/2016:

Doctoral fellowship in Business Administration, University of Rostock, GER


Title of Dissertation: „ Customer-Customer-Interaction in social media – An analysis of interdependencies and consequences”


04/2011 – 10/2013:

M.Sc. Business Administration and Electrical Engineering, University of Rostock, GER


Title of Master Thesis: „Antecedents and determinants of crises in sport event sponsoring and how to respond – An empirical analysis”


10/2010 – 04/2011:

B. Sc. European Studies, The Hague University of Applied Sciences, NED


10/2007 – 10/2010:

B.Sc. Business Administration and Electrical Engineering, University of Rostock, GER


Title of Bachelor Thesis: Strategical decision making of humanoid robots”



Customer-Customer-Interactions (e.g. online word-of-mouth behavior)

Customer relationship management (e.g. incentives for word-of-mouth)

Services marketing with focus on satisfaction and loyalty research

Personal space encroachment in retailing

Process-orientation in services



Reimer, T., & Benkenstein, M. (2016). When good WOM hurts and bad WOM gains: The effect of untrustworthy online reviews. Journal of Business Research, 69(11), 5993–6001.

Reimer, T., & Benkenstein, M. (2016). Altruistic eWOM marketing: More than an alternative to monetary incentives. Journal of Retailing and Consumer Services, 31, 323–333.

Reimer, T. (manuscript submitted for publication). Not just for the recommender: How eWOM incentives influence the recommendation audience.



Reimer, T. (2016). EWOM-Incentives from the Review Readers Perspective: Comparing monetary Rewards and altruistic-oriented Alternatives. Proceedings of the ANZMAC 2016 Conference, 05.-07.12.2016, Christchurch, New Zealand.

Reimer, T. & Leyer, M. (forthcoming). Many companies focus on process orientation, but do customers realize? Proceedings of the Frontiers in Service Conference 2017, 22.-25.06.2017, New York, USA.



Journal of Business Research

Journal of Retailing and Consumer Services

European Conference on Information Systems



04/2014 – 10/2014:

„Methodological Colloquium of Service Research” (M.Sc. Service Management)


10/2016 – 04/2017:

“Research Seminar: Service Management” (B.Sc. Economic Sciences)


04/2017 – 10/2017:

„Tourism Management“ (M.Sc. Service Management)